Why The Lipstick Effect Forces Us To Rethink Spending

• November 11, 2020
• 0 Comment
• Economics, Mental Models, Psychology
• Posted by Taz

The lipstick effect defies what most people would come to expect during an economic downturn. The theory states that during a recession, the sales for lipstick nearly always increase. This has been shown in many cases, and it continues to perplex economists. A few theories may explain the ca...

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