About Me
Hi! I’m Tazeen—Taz for short. I approach life and work with curiosity, creativity, and a commitment to making every moment meaningful. My mission? To inspire growth, spark innovation, and leave a little extra positivity wherever I go. Fueled by empathy, grit, and a good sense of humor, I believe no dream is too big with the right mindset (and a lot of caffeine).
Professionally, I help small businesses thrive by streamlining operations, building strategies, and turning big ideas into actionable plans. Known as the go-to person for leadership, I specialize in making things happen—whether it’s solving complex problems, driving key initiatives, or ensuring visions come to life. My journey began at Perfumes Los Angeles, where I worked closely with the CEO on transformative projects. As their Special Projects Manager, I bring ambitious ideas to fruition every day. Before this, I honed my skills at aKartel LLC, helping startups and small businesses revamp operations, integrate technology, and scale effectively.
Perfumes Los Angeles holds a special place in my career—it’s where I discovered my passion for supporting leadership, solving challenges, and delivering meaningful results.
Recently, I swapped the West Coast for the Southeast, landing in Greenville, South Carolina. This vibrant city welcomed me with open arms and has quickly become a fresh canvas for discovery and growth. Here, I’m embracing new adventures, building connections, and finding ways to bring my passions to life in the community.
Before Greenville, I called Los Angeles home for eight unforgettable years. From hiking and cycling sunlit trails to stepping out of my comfort zone with improv comedy (yes, I laughed at my own jokes) and getting lost in great books, I soaked up all the creativity and culture the city offered. And dancing? Always. It’s my ultimate reminder to embrace joy and rhythm—whether on the dance floor or in life.
At the core of my life and work is a love for creativity and problem-solving. I lead workshops rooted in design thinking, creating spaces where people feel empowered to push boundaries, think differently, and transform wild ideas into actionable solutions. Watching individuals and teams come alive with fresh energy and bold ideas? That’s my happy place.
I live for those moments of connection—the ones where stories, ideas, and experiences come together to make life richer. So, if you have a question, an idea, or just want to say hi, drop me a note at taz@tazeenshaikh.com. I’d love to chat and see where the conversation takes us! Let’s make something amazing happen. 😊
P.S. For a peek at what I’ve been up to lately—creative projects, hobbies, and little experiments that keep me inspired—check out my Now Page. It’s where I share what’s happening in my world beyond the professional stuff—a little glimpse into the other side of Taz. 🌱
A Road Trip Through My Career
Hop In !
Let me take you on a journey through my career—a road trip filled with stories, skills, and wins that shaped who I am today. Each stop is a glimpse of where I’ve been and how I’ve grown. Let’s hit the road! 🚗✨
📍Los Angeles, CA
Perfumes LA, Special Projects Manager
Sep 2019 – Aug 2024
First Stop LA, where I managed special projects at Perfumes Los Angeles. Think fragrances paired with streamlined operations! From leading the CRM team (and improving customer data by 30%) to automating financial processes, I was all about making things faster, smoother, and more efficient. I even negotiated vendor contracts and implemented change management strategies that boosted system adoption by 50%. Fun fact: I was the go-to person for solving tech hiccups and optimizing workflows.
🚦Starting Here and Now:
Greenville, SC – Business Operations Architect
Welcome to my current chapter!
After moving to Greenville, I’ve been on a mission to bring my operational expertise to new heights. With my MBA and years of experience, I thrive on creating seamless systems and making life easier for executives and teams alike. It’s all about solving problems before they happen and keeping the big picture in focus while I handle the details.
🗺️Venice Beach/Glendale, CA
🚀 a.Kartel, Systems and Operations Manager
Aug 2018 – Aug 2019
Next stop: startups and big ideas! I helped early-stage companies turn their concepts into reality. Whether it was building e-commerce sites on Shopify, traveling to train retail teams, or setting up ERP and CRM systems, I thrived in the fast-paced, make-it-happen environment. This role was all about strategy, execution, and helping others succeed.
Downtown LA, CA
📍Perfumes LA, Associate Project Manager💡
Jan 2017 – Aug 2018
Another trip down the fragrance lane! Here, I spearheaded a $100K ERP integration project that increased annual sales by 25%. I also launched a rewards program that brought in 300+ new customer emails every month. My days were filled with managing creative teams, designing email campaigns, and enhancing inventory management systems to boost profitability. It was a whirlwind, and I loved every second.
✈️ NYC/Remote
🧳 Mobile Marketing Association, Executive Assistant to the CEO
Apr 2011 – Dec 2016
Finally, let’s rewind to where my operational journey began: working remotely as an Executive Assistant. I was the one behind the scenes keeping everything running smoothly for a busy CEO. Coordinating schedules, organizing travel, and doing deep-dive research? That was my jam. It’s where I first discovered my knack for organization and strategic support.
🏁 Where To From Here?
Every stop has sharpened my skills, fueled my drive and added to my toolkit.
The next destination?
A place I can channel all of that experience into a new adventure where I can create impact, streamline chaos, and help teams thrive. Let’s see where this road takes me next—because I’m ready for whatever’s around the corner.
A Road Trip Through My Career
Hop In !
Let me take you on a journey through my career—a road trip filled with stories, skills, and wins that shaped who I am today. Each stop is a glimpse of where I’ve been and how I’ve grown.
Let’s hit the road! 🚗✨
Greenville, SC
Welcome to my current chapter!
Business Operations Architect:
In Greenville, I’m using my MBA and experience to streamline operations, solve problems early, and make life easier for executives and teams—balancing big-picture strategy with the details.
✨Los Angeles, CA
Perfumes LA, Spc. Projects Mgr
First stop: LA! Improved CRM data by 30%, automated financial processes, and boosted system adoption by 50%. I streamlined workflows, solved tech issues, and negotiated vendor contracts like a pro.
🌴Venice Beach/Glendale, CA
Aug 2018 - Aug 2019
🚀 a.Kartel, Systems and Operations Manager
Next stop: startups and big ideas! I brought concepts to life by building e-commerce sites on Shopify, training retail teams, and setting up ERP and CRM systems. In this fast-paced role, I thrived on strategy, execution, and making things happen.
🎬 Downtown LA, CA
📍Perfumes LA, Associate Project Manager 💡
Spearheaded a $100K ERP project, increasing sales by 25%. Launched a rewards program adding 300+ customer emails monthly. Managed creative teams, email campaigns, and inventory systems to boost profits.
🗽NYC / Remote
🧳 Mobile Marketing Association, EA to the CEO
Remotely managed a busy CEO’s schedule, travel, and research. This is where I discovered my love for organization and strategic support.
🏁 Where To From Here?
Every stop has fueled my skills, drive, and passion. The next destination? A place to create impact, streamline chaos, and help teams thrive. I’m ready for whatever’s around the corner! 🚀